Digital preshows and alternative content can considerably increase exhibitors' independence and program flexibility.
Many theatres already use special E-Cinema players that can compile commercials and trailers to complete pre-shows by some mouse clicks. In doing so, especially open platforms such as the Cine Player HD offer maximum flexibility as they do not confine exhibitors to specific data formats.
Besides this, the Cine Player HD opens up interesting opportunities to enhance the cinema program with special events: Simulcasts of sophisticated opera performances, popular rock and pop concerts or gripping sports events draw new target groups to the auditorium. Even standard DVDs can be played back with this E-Cinema system, offering further freedom of program arrangements.